Since the beginning, Dragon Alliance has set out to be the leading eyewear and accessories brand in the active lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage. Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo. Dragon introduced a number of innovative products early on.