Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product. In 1993, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories.